completed:
2023
Talent-Focused Identity Repositioning for Accounting Firm
The Challenge
Accensis required a brand refresh focused on talent acquisition and retaining top Gen Z trainee accountants. The challenge was to transform the brand kit and physical office environment into a more approachable, human-centred identity while maintaining professional integrity.
The Solution
A comprehensive refresh by shifting to a lowercase wordmark, signalling a human-centred identity. This vision extended to a strategic office décor transformation, introducing vibrant wallpaper and creating inviting meeting spaces. The full website upgrade showcased the approachable ethos through authentic photography.
The Impact
The project delivered a cohesive, contemporary brand that resonates with both established clients and the next generation of professionals. By aligning with the Gen Z employee experience, the refresh supports Accensis’s ability to attract and retain top talent, ensuring continued relevance and growth.
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