projects

Systems-driven brand evolution for construction specialist

The centerpiece of this project was a total reimagining of the PTS Solutions digital presence. By designing a high-impact, visual-led website, I transformed a complex technical offering into an engaging and readable user experience. This digital evolution was supported by a reworked brand system that ensures consistency across every physical touchpoint, from the office to the road.
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Fresh annual report concept for established Durban NPO

Designed the detailed Annual Report for 2024 as a strategic advocacy tool, transforming complex financial data into an engaging and emotionally resonant narrative to motivate key corporate and foundational donors.
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Strategic design partnership for established durban NPO

Provided continuous creative leadership on retainer, executing a vast ecosystem of high-stakes annual campaigns across all media—including brochures, social media, event merchandise, and website maintenance—while maintaining absolute brand integrity.
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Renewed Online Presence for established durban NPO

Designed and launch of a dynamic, content-rich website on Webflow, establishing a custom digital ecosystem for emotional storytelling, maximum donor trust, and internal content management autonomy.
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A gentle local presence for a global wellness organisation

Transforming an outdated digital footprint into a serene, high-performance experience. By transitioning from an outdated WordPress site to a modern Webflow platform, I implemented the new global TM brand identity with a focus on beauty, accessibility, and local relevance for the Kloof-based center.
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2024 Annual Report for Community Chest Durban

Designed the detailed Annual Report for 2024 as a strategic advocacy tool, transforming complex financial data into an engaging and emotionally resonant narrative to motivate key corporate and foundational donors.
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Talent-Focused Identity Repositioning for Accounting Firm

A comprehensive, human-centred brand refresh and office décor transformation, strategically executed to attract and retain top Gen Z trainee accountants.
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A high-trust brand system for state-of-the-art day hospital

A comprehensive Brand System and Webflow website for a state-of-the-art day hospital, successfully balancing a clean, modern aesthetic with the warmth essential for patient trust.
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Complete Branding Solution for Global Container company

A complete brand overhaul for Almar, an international container solutions provider, to ensure an effective and instantly recognisable identity across all touchpoints, enhancing their brand presence and reputation.
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Foundational Brand System for Established Durban NGO

A new foundational Brand System that achieved a critical balance: modernising the identity for future relevance while strategically retaining decades of brand equity and recognisability.
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Enterprise-scale identity system for Medical Waste Leader

A full-scale corporate identity overhaul of a national market leader to establish world-class standards, significantly improve brand power and reputation across an extensive brand footprint.
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FAQ

Have a specific question about your project or ready to kickstart your project? Let's chat.

What is your primary focus?

I specialise in full Brand System Design and strategic implementation. This encompasses comprehensive identity creation, 360-degree environmental and physical design (signage, packaging, office interiors), and high-performance digital architecture (Webflow CMS, SEO). My focus is always on delivering a clean, strategic system built for long-term performance and expansion.

What is your primary focus?

I provide Brand Communication for Professional Service Firms. My focus is on building coherent visual systems that reflect the integrity and strategic objectives of independent practices. This encompasses brand identity systems, crafted custom websites (Webflow), and physical touchpoints that ensure your reputation is consistent across all channels.

How does the project process work?

I work directly with you. There are no account managers or intermediaries. Our process begins with an analytical discovery phase to align your brand communication with your professional standards. We then move through iterative design development and system implementation, ensuring every decision is verifiably true to your vision.

What is the scope of a Brand Communication project?

I deliver the Bones of your brand, the foundational brand communication system required for long-term growth and reputation management. This typically includes a refined visual identity (typography, colour systems, marks), comprehensive brand guidelines, and a crafted custom website that allows for internal autonomy.

What is the typical project timeline?

A comprehensive brand system typically ranges from 8 to 16 weeks. I prioritise a thorough strategy phase to ensure accuracy and structural integrity. Because I only accept a limited number of commissions per year, I am able to maintain a direct and thoughtful execution for every client.

Do you offer ongoing support?

Yes. I provide Strategic Design Partnerships for firms that require continuous art direction and campaign management. This provides the expertise of a senior specialist on a fixed monthly basis, ensuring the brand communication remains impactful as your practice expands.