Community Chest / design plan in Review 2025
the challenge
As a long-term retainer client, Community Chest requires consistent, high-impact creative direction across all their significant annual campaigns. The core challenge is maintaining absolute brand integrity across a vast, high-volume ecosystem of campaign collateral while ensuring maximum public visibility and fundraising efficacy year-round.
the solution
I provided continuous creative leadership and execution as an "always-on" design partner across the full spectrum of campaign touchpoints. This included strategic design of annual reports, large-scale events (like the Comrades Marathon campaign), brochures, posters, merchandise (T-shirts, desk calendars), and ongoing social media and website maintenance.
the impact
Sustained creative oversight and the consistent application of the Brand System across all media ensures the organisation maintains a professional public presentation. This retainer model leads to faster turnaround times, maximum public visibility, and directly supports their crucial fundraising and advocacy objectives year after year.
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