café Amici / Authentic Italian casual dining
the challenge
Café Amici needed a reimagined brand identity to elevate its presence within the competitive La Lucia Mall precinct. The challenge was to design a cohesive system infused with authentic Italian warmth and character to enhance the customer experience and reflect the cuisine.
the solution
Leveraging years of experience with restaurants and cafés, I designed a cohesive brand system capturing Italy's timeless charm with a new logo and visual language. The identity was applied across all key touchpoints, including signage, appetising menus, and branded materials such as packaging and gift vouchers, to promote authenticity.
the impact
The resulting brand presence successfully transforms Café Amici into a celebrated destination. Infusing every element with authentic Italian character invites patrons to experience the atmosphere, securing the café's identity as the premier spot for traditional fare in the mall.
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