selected projects

Community Chest / Strategic Annual Report 2025

Designed the detailed Annual Report for 2024 as a strategic advocacy tool, transforming complex financial data into an engaging and emotionally resonant narrative to motivate key corporate and foundational donors.
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Community Chest / design plan in Review 2025

Provided continuous creative leadership on retainer, executing a vast ecosystem of high-stakes annual campaigns across all media—including brochures, social media, event merchandise, and website maintenance—while maintaining absolute brand integrity.
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Community Chest / Online Presence with heart

Designed and launch of a dynamic, content-rich website on Webflow, establishing a custom digital ecosystem for emotional storytelling, maximum donor trust, and internal content management autonomy.
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Spectrum Painting / Visibility & Market Positioning

A comprehensive rebrand that successfully cuts through the clutter in a competitive contractor market with a clean, sophisticated visual language, significantly elevating the brand's position across its large vehicle fleet, work site signage, and digital presence.
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café Amici / Authentic Italian casual dining

Reimagined the brand identity for this authentic Italian café, designing a cohesive system infused with the warmth and character of Italy to elevate the dining atmosphere and customer experience.
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Melrose Surgical / High-Trust Healthcare Brand System

A comprehensive Brand System and Webflow website for a state-of-the-art day hospital, successfully balancing a clean, modern aesthetic with the warmth essential for patient trust.
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Accensis / Talent-Focused Identity Repositioning

A comprehensive, human-centred brand refresh and office décor transformation, strategically executed to attract and retain top Gen Z trainee accountants.
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Almar / Global Container Solutions Branding

A complete brand overhaul for Almar, an international container solutions provider, to ensure an effective and instantly recognisable identity across all touchpoints, enhancing their brand presence and reputation.
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Community Chest / Strategic Annual Report 2024

Designed the detailed Annual Report for 2024 as a strategic advocacy tool, transforming complex financial data into an engaging and emotionally resonant narrative to motivate key corporate and foundational donors.
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Sunsets & Mermaids / High-Profile Coastal Identity

A full design and launch for a new high-profile coastal hotspot, creating an immersive, high-energy brand rooted in maritime legends and storytelling for maximum patron engagement and memorability.
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Dr. Broth / Premium Personality & Packaging

A unique, memorable identity and packaging solution that captures the founder's reputation for style and quality, ensuring the premium, artisanal bone broth product communicates effectively.
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Jennifer Eales / Luxury Skincare Brand Elevation

Elevated brand identity for high-end skincare boutique, creating a sophisticated system that reinforces the value of their peerless reputation, advanced techniques and high-end products.
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Community Chest / Foundational Brand System

A new foundational Brand System that achieved a critical balance: modernising the identity for future relevance while strategically retaining decades of brand equity and recognisability.
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Compass / National Corporate Identity Overhaul

A full-scale corporate identity overhaul of a national market leader to establish world-class standards, significantly improve brand power and reputation across an extensive brand footprint.
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FAQ

Have a specific question about your project or ready to kickstart your project? Let's chat.

What is your primary focus?

I specialise in full Brand System Design and strategic implementation. This encompasses comprehensive identity creation, 360-degree environmental and physical design (signage, packaging, office interiors), and high-performance digital architecture (Webflow CMS, SEO). My focus is always on delivering a clean, strategic system built for long-term performance and expansion.

How does the project process work?

Our process begins with an in-depth Discovery & Strategy phase to align creative execution with your core business objectives. We then move through iterative design development, comprehensive system implementation, and a final launch. Throughout, you work directly with me to ensure the strategic vision is maintained and the final output is precise.

What is the scope of a full Brand System project?

A full Brand System project is comprehensive, delivering all core assets required to launch or transform your business. This typically includes a refined name/positioning strategy, the core visual identity (logo, typography, colour palette), detailed brand guidelines, essential physical collateral (stationery, packaging, signage), and the foundation for your digital presence.

What is the typical project timeline?

Timelines vary based on complexity, but a comprehensive Brand System project typically ranges from 8 to 16 weeks. Digital architecture (Webflow implementation) or environmental design additions may extend this slightly. We prioritize a meticulous strategy phase to ensure accuracy, which reduces revision time and secures a higher quality result on launch.

Do you offer ongoing creative retainers?

Yes, I prioritise long-term partnerships. I provide ongoing creative retainer services for established clients (like Accensis, PTS Solutions and Community Chest). This offers continuous, high-level support for campaign management, annual reports, content updates, and maintenance, ensuring the Brand System remains impactful and consistent over time.