Community Chest / Foundational Brand System
the challenge
Community Chest Durban required a strategic identity overhaul and decisive modernisation to attract contemporary audiences and funding. The central challenge was critically retaining strong brand equity and recognisability built over decades of community service.
the solution
A congruent and dynamic brand system achieving a precise balance between visual recognisability and modern design. The solution involved a surgical refinement of the core logo and establishing a cohesive visual language built to function across all media, creating the foundational system for subsequent work.
the impact
The core rebrand ensured Community Chest presents a modern, credible face to the public. By creating a contemporary identity that respects its legacy, the organisation secured its continued relevance and strengthened its position to engage diverse donor audiences.
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