Community Chest / Strategic Annual Report 2024
the challenge
Community Chest needed their detailed Annual Report to be more than just a regulatory document; it had to be a powerful advocacy tool. The challenge was transforming complex financial data and social impact statistics into a n engaging, emotionally resonant narrative that would motivate key corporate donors.
the solution
I designed the Annual Report as a strategic communication piece, leading with compelling visual narratives and generous use of photography. The structure was crafted to balance fiduciary responsibility with strong advocacy messaging, turning dense data into easily digestible, donor-focused impact stories.
the impact
The visually compelling report significantly improved donor engagement and became a primary tool for securing major foundational and corporate funding. By effectively translating their mission into a professional and moving document, the report directly supported Community Chest's annual fundraising goals.
Image Gallery
