completed in
2025
Systems-driven brand evolution for construction specialist
The Challenge
The primary hurdle was a legacy website that no longer reflected the scale or technical sophistication of PTS Solutions. The existing digital presence was difficult to navigate and lacked the visual power to engage modern clients. Furthermore, the brand identity was fragmented across physical assets, creating a disconnect between the company's high-level service and its visual representation.
The Solution
I designed and developed a new website built on clarity and intentionality, serving as the strategic hub of the brand. The new site is more visual, informative, and significantly more readable, allowing for a better flow of information. To support this digital shift, I reworked the existing logo for technical precision and applied it to a comprehensive new brand system. This included building signage, fleet vehicle graphics, stationery, and social media artwork, all tied together by a unified set of brand guidelines.
The Impact
The most powerful change is a new digital authority. The website now acts as a high-performance tool that captures attention and drives engagement. Coupled with the cohesion of the new signage and stationery systems, PTS Solutions now presents a singular, professional voice that is both modern and highly accessible.
Image Gallery
