Compass / National Corporate Identity Overhaul
the challenge
Compass Medical Waste, a national leader in medical waste management, required a comprehensive identity overhaul to shed outdated perceptions and position them as a modern, high-compliance service provider. The challenge spanned every touchpoint, from fleet livery to a complex branding system.
the solution
I designed a full-scale corporate rebrand, including a robust visual language and a new logo designed for scale, impact, and differentiation. Working closely with their marketing team, I produced a vast ecosystem of brand assets, including magazines, profiles, campaign material, specialised packaging, signage, and banners.
the impact
The overhaul successfully established world-class systems and standards for the brand. This significantly enhanced Compass Medical's image, power, and reputation, drastically improving brand communications both internally and externally, and ultimately increasing the long-term esteem of the brand across their market-leading operations.
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