Dr. Broth / Premium Personality & Packaging
the challenge
Dr. Broth needed a bold, memorable identity and packaging design to stand out in the rapidly growing health and wellness segment. The challenge was to communicate both the premium quality and the founder's distinct style and quality reputation in a way that commanded shelf presence.
the solution
I designed a unique visual identity centred on a clean and classic style that captures the market position and unique selling points. This was seamlessly applied across the entire packaging range, creating a consistent and engaging narrative. The design highlights the premium, artisanal nature of the bone broth product.
the impact
The distinctive brand personality and high-quality packaging successfully differentiate Dr. Broth from competitors. The engaging visual identity makes the product highly memorable, appealing directly to the health-conscious consumer and driving strong sales in a crowded market.
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