
Jennifer Eales / Luxury Skincare Brand Elevation
the challenge
Jennifer Eales, a respected skincare expert, needed to elevate her boutique service brand to reflect her reputation, highly trained therapists, and cutting-edge treatments. The core challenge was designing a luxury, sophisticated visual identity that captured the specialised, tranquil setting away from the high-street bustle.
the solution
I developed a sophisticated and minimalist brand identity, including a refined colour palette and typography. This luxury aesthetic was meticulously applied to all physical and digital touchpoints, including stationery, appointment cards, signage, and a new website. This ensured a consistent, high-end experience that matched the quality of the treatments provided.
the impact
The brand elevation successfully created a unique identity that captured her style and sophisticated reputation. This robust brand system ensured complete visual congruency across all client touchpoints, strengthening her authority in the high-end skincare service market and reinforcing the value of her specialised expertise and tranquil setting.








