Melrose Surgical / High-Trust Healthcare Brand System

A comprehensive Brand System and Webflow website for a state-of-the-art day hospital, successfully balancing a clean, modern aesthetic with the warmth essential for patient trust.

Client

Extraordinary Hospitals of Africa

Year Completed

2023

the challenge

Melrose Surgical Centre, a brand new, cutting-edge day hospital in Johannesburg, required a comprehensive branding system from inception. The challenge was creating an identity that inspired absolute trust, communicated high-tech surgical quality and comprehensive patient care across every physical and digital touchpoint.

the solution

I designed a cohesive and authoritative Brand System, using a contemporary palette and clean typography to convey technical excellence and reliability. The solution spanned a comprehensive visual ecosystem, including the website, exterior and internal signage, detailed wayfinding systems, stationery, and social media templates.

the impact

The new brand system successfully established the day hospital as a trusted, high-quality facility from day one. By blending a high-tech image with human-centric design, the comprehensive branding ensured a seamless and reassuring experience for patients and medical staff, supporting the hospital's reputation for optimal surgical care.

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