Spectrum Painting / Visibility & Market Positioning
the challenge
Spectrum Painting needed a full corporate rebrand to escape the visual noise of the contractor market and establish a clear, premium position. The challenge was developing a highly visible and sophisticated identity that would immediately signal quality and trustworthiness across all key touchpoints: work site signage, vehicle fleet, and digital presence.
the solution
I designed a vibrant yet sophisticated new visual identity anchored by a logo that plays on the RGB colour spectrum, creating a unique and memorable mark. The brand system projects a sophisticated and premium quality impression. This identity was rolled out across every key touchpoint: vehicle fleet, all work sites, and a custom-built Webflow website.
the impact
The new identity successfully cuts through the clutter of garish contractor brands, immediately enhancing Spectrum's market visibility and professional positioning. The sophisticated visual system attracts high-value clients and ensures they are consistently perceived as the reliable, premium choice in the industry.
Image Gallery
