completed in
2024
A gentle local presence for a global wellness organisation
The Challenge
The center was hindered by a legacy WordPress website that was difficult to navigate, visually outdated, and technically inaccessible for the team to manage. This created a significant gap between the center’s peaceful, restorative mission and its digital first impression. Furthermore, the global TM organisation had recently rebranded, leaving the local Durban presence disconnected from the new international standard.
The Solution
I developed a new, high-performing Webflow website that serves as a gentle introduction to Transcendental Meditation. Using the new global CI to maximum effect, I created a visual journey that is both sophisticated and approachable. The site was built to be easily manageable, ensuring the team could update locally relevant content without technical friction. Beyond the site, I provided training and business alignment to ensure their digital tools and "must-haves" mirrored the new website's quality.
The Impact
TM Durban now possesses a digital presence that meets global standards while remaining deeply rooted in the local community. The Webflow site is a high-impact, visually beautiful tool that has replaced a "outdated" site with a vibrant, high-performing one. The brand now radiates the calm and professionalism it represents, providing a seamless experience for those looking to learn about TM in a gentle way.
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